Slate
Slate is a brand from Cape Town, South Africa, working with jewelry, accessories, and metal pieces. The brand's premise is specific: starting from the intrinsic beauty of raw silver, without reaching for the classic vocabulary of jewelry — precious gems, ornaments, historical references. The work was building a visual language that turned this material choice into an identity argument. The identity is austere by decision, not by limitation.
Collaborators
- Ítalo Santos
Visual IdentityFashion & Beauty2024
1Strategy
what sustains the business before creating anything.
- Positioning
- Brand Architecture
- User Journey
- Business Model
- Operational Flow
2Design
the perception that translates the business into brand.
- Branding
- Verbal Identity
- Visual Identity
- Creative Direction
- Brandbook
- Design System
3Applications
the system applied across all touchpoints.
- Websites & Landing Pages
- Platforms & Digital Products
- Social Media
- Email Marketing & Newsletters
- Motion Graphics
- Video & Reels
- Photography & Image Direction
- Packaging
- Print Media
- Outdoor Media
- Signage
- Environmental Design & POS
- Editorial
- Presentations & Pitch Decks
- Press Kit & Media Materials