Maria Clara
Maria Clara is a personal brand in dentistry, focused on orofacial aesthetics. The starting point was a shift in framing: instead of communicating dental care as necessity, positioning it as choice — an aesthetic and cultural experience with clinical grounding. The brand needed to hold the full range of what she offers, from clinical support to harmonization, from orofacial consultation to custom grillz. It was built for clients who value detail, presence, and authenticity in what they choose.
Collaborators
- Ítalo Santos
- Vinicios Hortolan
BrandingHealth & Wellness · Fashion & Beauty2025
1Strategy
what sustains the business before creating anything.
- Positioning
- Brand Architecture
- User Journey
- Business Model
- Operational Flow
2Design
the perception that translates the business into brand.
- Branding
- Verbal Identity
- Visual Identity
- Creative Direction
- Brandbook
- Design System
3Applications
the system applied across all touchpoints.
- Websites & Landing Pages
- Platforms & Digital Products
- Social Media
- Email Marketing & Newsletters
- Motion Graphics
- Video & Reels
- Photography & Image Direction
- Packaging
- Print Media
- Outdoor Media
- Signage
- Environmental Design & POS
- Editorial
- Presentations & Pitch Decks
- Press Kit & Media Materials