Boladin
Boladin is a brand born from smoke culture, focused on convenience: from pre-rolled tobacco to the accessories that complete the experience. Working in this sector has a clear constraint: regulation limits what communication can show and say. The work was creating visual identification and cultural belonging within those limitations — building a language that resonates with those in the scene without relying on the elements regulation prohibits. The result is a brand that works as a code: those who know it, recognize it.
Collaborators
- Ítalo Santos
- Vinicios Hortolan
BrandingLifestyle2025




1Strategy
what sustains the business before creating anything.
- Positioning
- Brand Architecture
- User Journey
- Business Model
- Operational Flow
2Design
the perception that translates the business into brand.
- Branding
- Verbal Identity
- Visual Identity
- Creative Direction
- Brandbook
- Design System
3Applications
the system applied across all touchpoints.
- Websites & Landing Pages
- Platforms & Digital Products
- Social Media
- Email Marketing & Newsletters
- Motion Graphics
- Video & Reels
- Photography & Image Direction
- Packaging
- Print Media
- Outdoor Media
- Signage
- Environmental Design & POS
- Editorial
- Presentations & Pitch Decks
- Press Kit & Media Materials