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Ítalo Santos logotypeÍtalo Santos

Boladin

Boladin is a brand born from smoke culture, focused on convenience: from pre-rolled tobacco to the accessories that complete the experience. Working in this sector has a clear constraint: regulation limits what communication can show and say. The work was creating visual identification and cultural belonging within those limitations — building a language that resonates with those in the scene without relying on the elements regulation prohibits. The result is a brand that works as a code: those who know it, recognize it.

Collaborators
  • Ítalo Santos
  • Vinicios Hortolan
BrandingLifestyle2025
Boladin
Boladin
Boladin
Boladin
1Strategy

what sustains the business before creating anything.

  • Positioning
  • Brand Architecture
  • User Journey
  • Business Model
  • Operational Flow
2Design

the perception that translates the business into brand.

  • Branding
  • Verbal Identity
  • Visual Identity
  • Creative Direction
  • Brandbook
  • Design System
3Applications

the system applied across all touchpoints.

    • Websites & Landing Pages
    • Platforms & Digital Products
    • Social Media
    • Email Marketing & Newsletters
    • Motion Graphics
    • Video & Reels
    • Photography & Image Direction
    • Packaging
    • Print Media
    • Outdoor Media
    • Signage
    • Environmental Design & POS
    • Editorial
    • Presentations & Pitch Decks
    • Press Kit & Media Materials