Alibem
Alibem has 25 years in the market and is present in over 40 countries, focused on pork protein production. The rebranding needed to close a gap: the brand did not reflect the real connection the company has with the Brazilian market. The work was to position it as a link between field production and the consumer's table — with logistical efficiency and sustainability as foundation, not as talking points. Visually, the brand balances industrial scale with closeness to the end consumer.
Collaborators
- John and Hackmann
- Tiago Berão
- Ítalo Santos
RebrandingFood & Beverage2025
1Strategy
what sustains the business before creating anything.
- Positioning
- Brand Architecture
- User Journey
- Business Model
- Operational Flow
2Design
the perception that translates the business into brand.
- Branding
- Verbal Identity
- Visual Identity
- Creative Direction
- Brandbook
- Design System
3Applications
the system applied across all touchpoints.
- Websites & Landing Pages
- Platforms & Digital Products
- Social Media
- Email Marketing & Newsletters
- Motion Graphics
- Video & Reels
- Photography & Image Direction
- Packaging
- Print Media
- Outdoor Media
- Signage
- Environmental Design & POS
- Editorial
- Presentations & Pitch Decks
- Press Kit & Media Materials